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Paradigm shifts in Marketing 2014
I believe that in 2014 corporate management and board take action and set new requirements for marketing. This has already been the trend for some time, but I believe that in 2014 a tornado hits...
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Admap Best Practice: Mapping the Customer Journey
This is the original non-edited version of the article I wrote for Admap January 2014 issue: Best Practice in How to Map Customer Journey by Toni Keskinen Customer Purchase Journey by definition is the...
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Future CMO Commercial Community Introduction
The goal for Future CMO Commercial Community is to create a network of highly capable individuals who can act as supertemps or highly advanced specialists who can act as catalysts for customer centric,...
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Marketing technology and Branding – free book
Originally published at http://chiefmartec.com/2014/03/new-brand-marketing-technology/ A NEW BRAND OF MARKETING – free book by Scott Brinker A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern...
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Loyalty in an interactive digital market
The concept of loyalty is a very profound human emotion like love and trust. Loyalty is an outcome of shared values and experiences, forged with time. It’s not a fling, its about integrity, trust and...
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Nike Pro Combat: From Struggling to #1 in China
In 1986, Nike introduced the category of Cross Training with the “Bo Knows” campaign and it was wildly successful. When new market entrants like Under Armour threatened that holding, Nike sought a new...
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Sasha Strauss on Adobe Creative Suite
In this edition of Ephlux Insights, Strauss Strauss shared the origins, brainstorming process, tested ideas and brand architecture finalized on for Adobe Creative Suite. We learn about his role (and...
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Interview with Taimur Butt, CEO of Red Mango (Pakistan)
New York Magazine calls it “the yogurt that started it all is on its way… Reeks of authenticity; the thinking man’s yogurt.” Who Born and raise in Pakistan in a military family, Taimur Butt walked the...
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How Microsoft Must Market the Mobile Suite
Our projected personalities, tone and narratives change depending on whether we are on Facebook, G+, LinkedIn and Twitter. In that context of understanding, Microsoft has to realize that there’s a...
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Segmentation 3.0 – disrupting marketing, media and management
Designing advertising, services, products or doing media planning requires us to understand customers and target markets. The more we understand about behavioral preferences, attitudes, lifestyles and...
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